Measuring What Matters

Real Lives,
Real Change

Every metric tells a story of transformation—from dangerous traffic signals to dignified digital commerce. This is the impact we create together, one purchase at a time.

Live Impact Dashboard

Real-Time Transformation

Every number represents a life changed, a family empowered, and a future secured through dignified digital commerce.

100+

Vendors Empowered

Street vendors transitioned to safe digital commerce

5,000+

Products Sold

Successful transactions creating sustainable income

₹12L+

Direct Income Generated

Money directly reaching vendor families

95%
Feel Safer
8hrs
Time Saved Daily
12
Cities Reached
78%
Health Improved
87%
Kids in School
3.2x
Income Growth
Updated in real-time • Last update: Just now
Where It All Began

The Evening That Changed Everything

Hazratganj, Lucknow — 2023

It was sometime in 2023, on an ordinary evening in Hazratganj, Lucknow. The street was alive in the way it always is—shops lit up, people walking past in a hurry, conversations overlapping, life moving without pause. Near the edge of the road sat a small street cart. The vendor hadn't called out even once. He just sat there, waiting.

Beside him stood his child, barely four or five years old, holding the corner of the cart and watching people pass by. The child seemed used to waiting.

I stopped and asked him quietly, "Customer nahi aate?"

He looked up, paused for a moment, and nodded. No explanation. No complaint.

Then I asked, "Kaam chal jaata hai isse?"

He didn't reply right away. Instead, he smiled—an awkward, tired smile—and let out a small laugh. It wasn't amusement. It felt like a habit, something he'd learned to do when answers were too heavy to explain.

His child tugged at his hand and said something softly. The vendor bent down, replied in a low voice, and the child nodded, as if this was a familiar exchange. I stood there longer than I should have, feeling like a visitor in a reality I had never needed to understand before.

What stayed with me wasn't the cart or the empty space around it. It was the silence. The way his entire day depended on chance—on someone noticing him, stopping, choosing him. There was no certainty, no continuity. Just waiting.

After that evening in Hazratganj, I began noticing how many street vendors share the same reality—working hard, showing up every day, yet remaining invisible in a city full of apps, platforms, and opportunities that never reach them.

Upraah began from that moment.

From a pause on the roadside. From a laugh that said more than words ever could. It is a platform built to help local street vendors stay visible, stay connected, and continue selling beyond a single street corner or a single day.

Because no one should have to depend only on luck to make a living—especially with a child watching and learning what survival looks like.

Government Recognition

Our mission has received official recognition and support from the Government of Rajasthan

Government of Rajasthan Emblem

Letter of Recommendation

Government of Rajasthan

Date: 19-06-2025

Diya Kumari

Deputy Chief Minister

Finance, PWD, Tourism, Art, Literature, Culture and Archaeology, W&CD and Child rights Department

Government of Rajasthan

Message of Appreciation

It is heartening to know that meaningful work is being done in the field of cultural heritage preservation, community welfare, and empowerment of marginalized sections of society. Organizing campaigns to raise awareness about cultural heritage, providing digital literacy to vulnerable citizens, and conducting awareness programs on human values and social harmony are commendable initiatives.

Efforts like heritage conservation, community service, and empowering vulnerable citizens are inspiring and praiseworthy for society.

I hope you will continue to work with the same dedication and contribute to society. Best wishes and congratulations!

Room No. 3104-05, Main Building, Secretariat, Jaipur-302005
0141-2227533, 2222199, 2222121
diyakumarioffice@gmail.com

Official Recognition

Endorsed by Government of Rajasthan

Social Impact

Empowering marginalized communities

Cultural Heritage

Preserving traditional crafts

The Transformation

From Danger to Dignity

See the stark contrast between life at traffic signals and the safety of digital commerce.

Before: At the Signal

Traffic Danger

Daily exposure to accidents and vehicle pollution

Extreme Weather

Scorching heat, heavy rain, no shelter or protection

12+ Hour Days

Exhausting shifts with minimal breaks or rest

No Security

Vulnerable to theft, harassment, and exploitation

"I spent 15 years at traffic signals. Every day was a battle—against heat, pollution, and fear. I couldn't even dream of a better life."

— Rajesh, Former Street Vendor

After: Digital Platform

Work from Safety

Sell from home or safe community spaces

Flexible Hours

Control your schedule, spend time with family

Secure Payments

Direct bank transfers, no cash handling risks

Better Health

Reduced stress, improved physical wellbeing

"Now I work from home, my children see me every day, and my income is stable. This platform gave me back my dignity and my health."

— Rajesh, Digital Vendor (Same Person, New Life)

Vendor Journeys

Stories of Resilience

Behind every statistic is a human being who refused to give up. Meet the entrepreneurs who transformed their lives through digital commerce.

Meera Devi
₹22,000/month

Meera Devi

47 years old • Mumbai • Visually Impaired

Before

Struggled for 14 years selling flowers at busy intersections, facing daily challenges with limited vision and constant uncertainty

After

Now operates a thriving home-based textile business using voice-assisted technology, serving customers across the city

For years, I thought my disability defined my limits. This platform showed me that my determination defines my success.

— Meera Devi

Visit Meera's Shop
Arjun Kumar
₹28,000/month

Arjun Kumar

29 years old • Delhi • Wheelchair User

Before

Faced constant barriers accessing street vending locations, endured discrimination and physical challenges every single day

After

Built a successful leather goods business online with over 300 loyal customers and growing demand

The physical world had too many barriers. But online, my products speak louder than any limitation ever could.

— Arjun Kumar

Visit Arjun's Shop
Suresh Daruwala
₹17,000/month

Suresh Daruwala

58 years old • Bangalore • Senior Citizen

Before

Spent exhausting 12-hour days standing at street corners selling handmade jewelry, struggling with health and fatigue

After

Works comfortably from home at her own pace, teaching traditional jewelry-making skills to her granddaughter

I thought retirement meant giving up. Instead, I found a way to work with dignity and pass my craft to the next generation.

— Suresh Daruwala

Visit Suresh's Shop
Economic Transformation

Beyond Income: Holistic Change

The impact extends far beyond monthly earnings—it's about breaking cycles of poverty and building generational wealth.

3.2x
Average Income Increase

Vendors earn 3.2 times more than street selling

87%
Children in School

Vendor families now afford education

₹8,500
Average Monthly Savings

Vendors building financial security

92%
Health Improvement

Reduced stress and physical ailments

The Ripple Effect

When a vendor's income increases, the entire family benefits. Children attend school instead of working. Healthcare becomes accessible. Savings accounts are opened for the first time.

This isn't just about individual success—it's about transforming entire communities and breaking intergenerational cycles of poverty.

Housing Stability

45% of vendors have moved to better housing within their first year on the platform.

Education Access

87% of vendor children now attend school regularly, compared to 34% before.

Healthcare Coverage

68% of vendors now have health insurance for their families for the first time.

Growing Together

Join the Movement

Every purchase, every share, every conversation brings us closer to a world where dignity and opportunity are universal.

Shop with Purpose

Every product you buy directly supports a vendor's journey from vulnerability to empowerment.

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Spread the Word

Share vendor stories and help us reach more people who want to make a difference.

Share Impact

Partner with Us

Help us onboard more vendors and expand our impact to new cities and communities.

Get Involved

Your Impact Starts Today

Don't wait to make a difference. Browse our vendors, find products you love, and know that 100% of your purchase goes directly to empowering someone's journey to dignity.